While the days of the grand trade shows may be behind us, this has not stopped some larger vendors from convening their customers and eco-system partners together in conference facilities large and small to spread the word about their products, services and future-oriented work. Toigo Partners International has enjoyed a brisk business attending the shows that are of interest and live tweeting what we are hearing into the social media universe in real time.
As a social influencer, our tweets, posts and blogs garner a large audience -- over 100,000 strong across all of the platforms in which we operate and on our own custom blog sites. So, the service has sufficient value to our clients to offset the price of the conference and related travel expenses. We also typically receive an additional stipend for recording video interviews at the event, then using our editing facilities to make professional video blogs that are released to social media and the blogosphere some weeks after the event has taken place. The net effect of the two activities -- live tweeting and post-conference vblogging -- is to keep the vendor's messages vibrant and in front of potential customers for a month or so following the event.
We enjoy doing the interviews on camera, preferring to stay out of frame and to relegate our questions to word slides that set up a clip of the client's spokespersons. These vblogs and clips help to establish brand recognition for the client and help to establish the client's spokesperson as a subject matter expert or thought leader.
It's hard work sometimes to get a coherent and inspiring clip of about three minutes out of a Q&A that may go on for 30 minutes, but the results are worth it. Here is one we did recently for IBM.
Our client was pleased with this effort, emailing these nice words to us: "Just wanted to say thank you for a great work. All seven videos and the paper have been highly valued by all the Tape team and we are confident this assets will help us position IBM LTO 8 in the mind of our clients and business partners. It is a pleasure to work with you." -- Sandra T. Pelaez, WW Storage Marketing, IBM Systems.
Here is an additional document we wrote to accompany the video "mini-documentary," which you can view either as a flip book or as a PDF download.
DOWNLOAD THE PDF
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